Google's Verdict
Google scores every website 0–100 for speed and usability. This score affects how many customers find you — and whether they stay.
Grade D — Critical
Industry benchmark: 85+
Your site takes 4.2–7.1 seconds to load on a mobile phone. Most people give up after 3 seconds — that's roughly ~12 potential jobs lost every month before anyone even sees your number.
Speed Breakdown
Lead Capture Audit
Features that turn website visitors into booked jobs
Online booking / calendar
Customers can't book jobs directly — they have to call
Live chat or instant response
No way to capture visitors outside business hours
Automated lead follow-up
Enquiries go unanswered until someone picks up the phone
Contact / enquiry form
Visitors have no easy way to get in touch
Customer reviews displayed
No social proof — visitors can't see what others say
WhatsApp / click-to-call button
Mobile visitors can't contact you in one tap
Secure site (SSL / HTTPS)
Google flags your site as 'Not Secure' to visitors
Google Visibility Audit
Signals Google uses to rank and display your site locally
Page title tag
Tells Google what your page is about
Meta description
The snippet shown in Google search results
H1 heading
Primary keyword signal for search engines
Schema / structured data
Tells Google your business type and location
Location keyword in content
Required for local search ranking
Mobile viewport configured
Required for mobile-first indexing
How You Compare
Your Company vs a fully optimised heating company website
The gap between 34 and 98 represents real enquiries leaving your site every day — people who searched for a heating engineer, found you, but left before picking up the phone.
Next Step
See the 98/100 version
We've built a heating company website that scores 98/100, ranks locally, and has every feature marked missing above. 20 minutes on a screen share — we'll show you exactly what's possible.
Book a Free 20-Minute WalkthroughNo obligation. No sales pitch. Just the numbers.